After seeing this hoody, that Jay-Z wore on the Hangar tour, alot of people wondered what brand it was. It turns out the hoody is Rocawear, part of a Rocawear sub division called the, Limited Edition Collection." Prices as you would expect are more than regular Rocawear, knits cost $120-$200, tees are $50-$75 and denim jeans ranging from $160-$350. Seem like a no brainer to create are more expensive line with kids dropping hundreds on the latest jeans from Evisu, True Religion, Antiq, Artful Dodger and etc....